Making “Stone Soup”: Parent and Alumni Giving Challenges Motivate Donors, Help Surpass Goal
In many ways, Ravenscroft parent Chuck Vitello says, philanthropy is like stone soup.
“Everyone has a piece of something to give, regardless of size, and when all those pieces are brought together, you have a whole that can be shared and enjoyed by all,” explained Vitello, a campaign volunteer who is also a Ravenscroft admissions counselor and former advancement team member. “I think the Embrace Possibility campaign has definitely created that sense of giving at Ravenscroft.”
Recognizing the truths that give the popular children’s story such lasting appeal, campaign leaders focused the final year of the Embrace Possibility campaign on encouraging participation by two key groups: parents and alumni. Capitalizing on the sense of community a shared goal generates, they organized three matching-gift challenges, made possible by an anonymous donor, that ultimately helped close out the campaign with a bonus $500,000. (Read full story)
Enjoy these videos made by staff and campaign volunteers to spread the word about these giving challenges via social media:
- GiveCampus Parent Participation Challenge here
- #croftGRADitude’s “A Day in the Life of Edgar the Raven” here
- Thank you for supporting Every Raven, Every Day here
- Thank you for participating in the challenge here